Brief: There are approximately 9 million trips on Viking Line each year and roughly 40% of the passengers engage in gaming activities onboard. The brief was to create a new solution to better enhance the onboard experience for existing passengers and also get more passengers to play PAF’s games.
This project included a mass amount of qualitative and quantitative research, both new and existing data. We conducted interviews, surveys, user testing, workshops and collected data to develop 4 concepts. These 4 concepts are based the C.A.T. model: Core, Adjacent, and Transformational, and they also serve as an inspiration for PAF to take their gaming to the future.